Every web site we design and develop respects a minimum set of SEO (or Search Engine Optimization) rules. Things like good URL rewriting, XHTML 1.1 compliant code, use of CSS classes to style the code, table-less design, meta tags and descriptions, page titles, good internal linking between site pages and so on, come by default in each of our projects.
However this is not enough for today's web. To appear on the first positions on search engines like Google, Yahoo, Microsoft Live Search, Ask and so on, you need to several things: new and fresh content every day, link building campaigns, link exchange with related web sites, keyword optimization etc....
Maybe you have specific goals in mind for your web sites. To target specific customers you most certainly need a SEM campaign (or Search Engine Marketing campaign). We can create, optimize and maintain promotion campaigns such as Google Adwords, leaving you the full control of how much you spend every day. One big advantage of SEM over SEO is that you can measure your Conversions and ROI accurately in as little as 1-2 weeks.